Google new Website Optimizer, is a great tool that helps in improving your conversion rates.
Work on your landing pages. Improve your headlines, make them attractive enough to click. Call to action on your page, click here, download etc.
Try different designs by moving your sections here and there. Run the test for two weeks. Find out which page is performing well. Take action by moving the page into the best performing design or layout.
Tips to Improve Reduce Bounce Rates
Most visitors land on your home page. Therefore the content for the “keywords” that drive maxim visitors must be shown right at the top. The reason being if visitors don’t see the content they searched for, they’ll quit the page.
Showcase Related Content
The next thing you must do is show highly related content very prominently on the page.
Example: If you have high bounce on a “how to improve trust in relationships”, then the related content like Communicating Openly, Art of Listening, 10 Ways to Connect to People you Love must be prominently showcased. Related videos, downloads, audio files, shopping items can also be shown at the end of article.
Where do your visitors come from
Find out from where these visitors are coming. That should give you a fair idea of bounce rates.
Good content means low bounce. Write good content. Give what users want. Give more of it and they’ll stick to site.
Build a sticky site
Use sticky elements like free giveaways, feeds, free newsletters, features like polls, comments, downloads, contests to keep and grow your visitors.