Search Engine Optimization Tips, SEO for Blogs, Search Tips

Google new Website Optimizer, is a great tool that helps in improving your conversion rates.

Work on your landing pages. Improve your headlines, make them attractive enough to click. Call to action on your page, click here, download etc.

Try different designs by moving your sections here and there. Run the test for two weeks. Find out which page is performing well. Take action by moving the page into the best performing design or layout.

Tips to Improve Reduce Bounce Rates
Most visitors land on your home page. Therefore the content for the “keywords” that drive maxim visitors must be shown right at the top. The reason being if visitors don’t see the content they searched for, they’ll quit the page.

Showcase Related Content
The next thing you must do is show highly related content very prominently on the page.
Example: If you have high bounce on a “how to improve trust in relationships”, then the related content like Communicating Openly, Art of Listening, 10 Ways to Connect to People you Love must be prominently showcased. Related videos, downloads, audio files, shopping items can also be shown at the end of article.

Where do your visitors come from
Find out from where these visitors are coming. That should give you a fair idea of bounce rates.
Good content means low bounce. Write good content. Give what users want. Give more of it and they’ll stick to site.

Build a sticky site
Use sticky elements like free giveaways, feeds, free newsletters, features like polls, comments, downloads, contests to keep and grow your visitors.

Analytics is a great tool to understand your users, analyze traffic behavior and improve your traffic and page rank. Let’s look inside Google Analytics and learn about your content.

The analytics dashboard shows you the traffic for each day. It gives you the number of visitors, time spent per user, no of pages seen per user.

But there’s much more the numbers reveal!
For example, check your “Top Content” in Content Overview. This reveals the top hit pages and gives you the “keywords” used by the users to land on this page. This is an important thing to note.

Tip: You must capitalize on the keywords information of the “most read” pages, by creating more pages on the same subject. And optimizing them with the sprinkling of keywords used by your visitors. This gives visitors more quality content on the same subject leading to more pages being browsed by visitors.

Apart from this, Google Analytics also reveals a ton of information about how users landed on this page, which page did they read next. This gives information about what users are looking for. And helps you create content that keeps on site for long. This also shows what users look for next when they navigate your pages. Study them and implement navigation accordingly where visitors can go through related content with ease.

The source of each of your top content is also revealed in Google Analytics. This helps you tailor make your content, keeping in mind the needs of those countries’ users. And later orient your marketing strategies accordingly.

Find out the previous pages they visited and showcase a list of “next pages visited”, since that’s related content for users as their behavior shows on your site or blog.

The “Top exit pages” need to be carefully analyzed. Where did visitors come from, where did they navigate to and which page did they exit from. Find reasons why they went away – did they get what they wanted or they didn’t find what they were looking for. Were related articles not showcased on these pages. Then work on your findings. Build more content to keep visitors on site.

The “site overlay” shows the percentage of clicks on each of the links shown on the site home page. This helps you understand how a visitors sees and behaves on your home page.

Analyzing your content and implementing more quality content and showing related content helps visitors to find content they want and keeps them on site longer.