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Importance of Comprehensive Content in Search Engine Optimization

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Many search engine experts write so much on technical SEO, but not enough on the content aspects of Search. In my own experience, I have seen that Comprehensiveness of content is a kick ass SEO tip that works well with all search engines. And more importantly with users. It works great with Google since it quickly recognizes quality and useful content.

Whenever you write keep your audience in mind. What does the user want and what are the questions on his mind? Answer them and you’ll get your visitors trooping to your site. When you write, remember there are different types of readers – people who have the time, people who scan, people who listen and people who love to watch videos.

Example of Comprehensive Content: When I mean publish comprehensive content, I mean deal exhaustively with the chosen topic. Let’s say Cancer Treatment is your theme for a blog post. Then you should talk about recommended treatments, side effects, alternate treatments, cancer diet, exercise and yoga for cancer patients etc. Use videos, audio files, slides, graphics, podcasts and everything in between.

Comprehensiveness, in this case, is also writing about allied subjects. Cancer survivor stories, cancer support groups, cancer forums, links to quality cancer content.

A reader may not spend a day sinking in all of these, but he’ll choose his preferred content and benefit from it.

Writing comprehensively reveals your expertise on the subject. Comprehensive content also shows you care for users who want the information. Comprehensive content also shows says that you’re not a fly-by-night blogger or site owner looking to make a quick buck and move on.

Comprehensive content is a great Search Engine Optimization secret to use for rich traffic benefits.

Written by Raj

April 18th, 2009 at 8:38 pm

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Dynamic URls Vs Static Content – Google Indexes Best

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Why Google Search Engine handles dynamic content best. Google recently announced that it can take care of Dynamic Content and webmasters need not worry about rewriting dynamic urls to shorter static urls.

This is a significant improvement in Google Search advancements. ecommerce, job, shopping sites amongst others serve users varied content depending upon the search parameters (location, price, brand, category etc).

Dynamic content is content created on the fly, such as when a user searches on a ticketing site, for a low cost ticket to LA, it searches the database of information and throws up best results. These results are not actually available as static html page content anywhere on site.

Earlier site owners and webmasters had a tough time getting these indexed. They would resort to creation of thousands of static pages or rewriting their urls using modrewrite softwares. Now, Google’s ability to crawl and handle dynamic content is a boon to webmasters and users.

Should I then redo all static urls
No. Don’t be confused by this announcement. Google SEO team only means to say that Google algorithms can handle changing content much better than before. The existing static urls created on sites with dynamic content should just let it be there. Google will still crawl, index and show them in relevant search results. That’s not a disadvantage at all.

Yahoo though still recommends a different method for authenticated site users.
Yahoo Dynamic Content Rules Though I don’t recommend that.

In case you’re a large site, I recommend reading Arnold’s Indexing dynamic content

Written by Raj

January 13th, 2009 at 10:00 pm

Seo Advice: Write useful articles that readers will love

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Want plenty of traffic to your blog. Get them by writing good articles that users are looking for. That’s the simple SEO secret to get prospective customers onto your site.

 

I keep coming back to good content. Why? Because without quality content on your site, users won’t find a reason to come back. And if you keep losing readers who land up on site, then you can’t build a loyal base of subscribers or readers.

 

It’s easier to wow your existing user with top quality articles and retain him, than to get new users all the time.

 

Seo4google.org Tip: When more users come back to your site, they indicate to the search engines that your blog or website has good quality content. And search engines like google, yahoo, msn, ask, aol will then send more traffic to your site.

 

In your chosen domain think about what problems users face, what content they find difficult to find on the internet. Research and write about such subjects. Soon, you’ll get a ton of users to read your stuff.

 

Choose niche topics to write on. Golf accessories for left handers. Alternative treatment for migraine. Lessons you can learn from a monkey. Making money from your mobile. Where to buy shoes for diabetics? How to make noiseless generators?

 

You must slowly look to become subject matter experts in what you write. Be it yoga, alternate diet for obesity, wall hangings from waste stuff, domain name resale or whatever.

 

Write for users, not search engines. Search engines don’t like or rate articles too well when written for the sake of better search rankings. They love to pick and show content written for online readers.

 

Seo4google.org Tip: Use the language of common users when you post an article on your blog. Because readers are going to use similar language to search for content on the net. And when Google sees them on your article, they’ll send users to your page.

 

Ask yourself a question? Will I find this article useful, if I wanted it. If the answer is yes, publish it on your blog or website. Or else, begin to write a better article.

 

Connect to users with content that they find useful, enjoyable, readable and beneficial. And they will love your site. They will spread the word around. Link to your blog, dig or stumble it, bookmark it. And that’s a vote for your site.

Written by Raj

September 5th, 2008 at 4:02 am

What to write on your blog or website?

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Where to start is a question that bothers millions of bloggers and site owners? It’s good to start with a subject you are passionate about – be it pet care, art or travel. Find out ways to pull traffic with your content.

 

Seo4google.org Tip: Check out if the theme you choose has a lot of products or services around it (and that there’s a need for it in the market). That’s an indication of the money earning opportunity. The higher the value of the services or products, the better your chances of making a lot of money online. Most bloggers and webmasters tend to forget this and build sites that don’t present a chance to earn. After the hard work you put in, you need to make some dollars too, right.

 

Do a bit of research on the net on your chosen topic. Put down a list of themes to begin writing. Initially, begin writing articles where you have the knowledge. Since it’ll be easy to start here and the passion will convince users.

 

All of wonder if we are worth writing something. Surprisingly, when we honestly write about what we love or are passionate about, we can almost write a book. Many online newbies have surprised themselves when they begin writing and find that they can’t stop. You know to play the guitar well, write a beginners guide to it. teach people to play it. Or are you a foodie? Write about organic recipes, diet for obesity, healthy juices, low calorie breakfasts and the like.

 

Think. Think. I’m sure you find some skill you have that you can write about.

 

Do not worry about your writing skills. 99% of all those online writers are at the same stage. But you need to positively write. As you pen a few dozen pieces of original content, you’ll see your writing skills improve. Be simple, people love to read stuff that’s easy to understand.

 

Many a time people love to read stuff that’s written based on personal experiences. Use your experiences to tell online users the story. Human beings are always curious about other people’s experiences – failures and successes. This way you can connect to readers of your blog or site.

 

Research and write quality blog posts

After you have exhausted topics you know, do research on the net, go to forums, see videos, read up experts on the subject and find more interesting subjects to continue producing posts for your blog or site. 400 to 500 words is good for each post.

 

Make the matter useful to readers. Give tips. Bring out your perspective. Guide them if you are an expert on something. Give them a solid reason to revisit your site.

 

Seo4google.org Tip II: Soon you must become an authority on the chosen theme. And there’ll be no looking back, friend.

 

Initially, plan atleast one post a week and later move to two a week. Fresh and original content and regular posts will get you the visitors you want onto your site faster.

 

But, sustaining the interest to write is important. 99% of bloggers stop writing within six months. I wish you are not one of them. Keep at it and you’ll find success.

 

After choosing a theme for your blog or website, only original and quality content on your area of interest will fetch you the traffic. And help you succeed as a online marketer. Keep me posted about your progress. Best wishes readers.

Written by Raj

September 2nd, 2008 at 5:24 pm

Posted in Content

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Why Quality Content is key for Search Engines and Online Users?

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In order to pull traffic from search engines like Google, Yahoo, MSN, Ask and AOL, fresh and new content is needed on a site or blog. How much to write, find out.

 

Many people across the world blog on a variety of subjects. As a website owner or blogger you must write or get someone else to produce good quality content. The content should be focused on a particular subject. Let’s say for example, you are running a site or blog on pet care, you must produce content on pets, the general health problems, care for pets, pet diet, cleaning cats and dogs, when you should take them to the vet etc.

 

How much is enough, we always wonder. My suggestion is look to write about 400 to 500 word articles articles on any relevant theme. This length is enough to cover aspects of theme you’ve focused on, indicates to Google and other search engines that the site provides useful information to the users. The length clearly states to search engines and users your commitment to provide enriching and meaningful articles.

 

500 pages of content over a period of two to four years. And is bound to pull traffic in droves, especially if it’s focused on a niche, is good quality, and written to benefit users. However, 100 pages of solid content is a good starting point to building traffic on your site.

 

Millions of people use search engines to look for content on different subjects of interest to them. You stand a good chance to attract visitors on the internet if you produce top quality content.

 

Never compromise on content, because that’s what visitors come for to any site. Build websites and blogs for online users, not for search engines.

 

Post content regularly on your site. Atleast twice a week. This is very important. Don’t be sporadic, posting a article daily for a month and then not posting for the next two months. Users who come back to site and don’t find fresh content will not come back again. And you’d have lost the chance to build a loyal user base on your site or blog.

 

Original content is what you aim for, that’s what everyone loves. And that’s what search engines are always looking for – new content to give their searchers.

 

No matter what tools, technologies, techniques you employ, you need great content on site to delight users. Just get that clear. And you are on the way to building a good online business.

Written by Raj

August 30th, 2008 at 4:22 pm

Posted in Content

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