Why keyword rich domain names draw a ton of traffic?
The domain name is a first point of contact for search engines to know what the domain is all about. And so it’s very important for you to choose a name that has words that people use often to search for information on the subject.
So if you’re going to run a blog or site on self improvement, then selfimprovement.com would be a wonderful name to choose. Or if you were planning to trade in second hand cars, then usedcars.com is a good name. Because approximately 68,000,000 searches were made on Google using the keywords “used cars”. In the last month alone.
Astrology.com and shopping.com are great names for their domains because that’s the top keyword people use while looking for the respective services.
Small wonder then that a Big Fight is on to gain the domain name sex.com, which is reportedly up for sale and is valued at $18 million. People for the Ethical Treatment of Animals (PETA) and a California meat company BullWhip are at war over this domain name. PETA has publicly requested the owner of this domain name to donate it to them so that they could put up a lot of “sexy” veggie ads and promote their cause. Read the stories here: Fight for domain name and PETA’s request for the sex.com name
Although sex.com doesn’t have a single page of original content, you can discover that 559,000,000 number of pages are indexed in Google for the word “sex”. And sex.com is on the first page.
That name can draw a ton of traffic every minute. There are a million searches happening across the world using this word. And, the traffic for this keyword is not seasonal. It’s evergreen.
Reasons why it’s valued so high.
The domain name has the advantage of age, since it was booked in 1995 and has been renewed till 2019.
Lesson to learn here, a domain name has to be keyword rich, with words people are most likely to use to search for information on your website.