Links to your site from relevant and quality sites with high page rank are sure to increase your site’s Google ranking.
What do external links mean?
A link to your site from another site, blog or directory is called an inbound link. These mean that someone has liked your content and is willing to recommend it to his users. That’s why Google, as a search engine, which loves to give users good content likes this recommendation system. When it’s an editorial choice and voluntarily done, it’s a vote for your site or blog.
But when the vote is from a site whose content is relevant to your audience, then it’s viewed more positively. And the quality of the vote is best when the site linking to you has a high Page Rank. It should be from an authoritative site, relevant to your content.
Example: If you ran a site that sells toys, then a link from a childrens site (or parenting site) which recommends your toy store is more relevant than a link from a site selling cameras for wild life photography.
It’s easy for quality sites with unique content to draw a lot of inbound links from good sites. I mean, people naturally link to sites that offer useful or niche content since the site’s content is likely to be useful to their readers.
That’s how people link to sites normally, right.
How to get inbound links to your site?
The fundamentals are very simple. Find a niche. Write refreshing content. Make it useful to your users. Give readers the best on a subject. Tell them the latest in your domain. Interview those doing good work in your area of interest. Write compelling content. Make readers come back to your site by offering relevant and highly readable content.
Build your expertise in the chosen area. Write to news sites, magazines that cater to your site’s main theme. Participate in forums. Enter your site or blog in niche directories that are ranked well in Google. Offer useful downloads to users. Make videos, slides, audios and let visitors choose the mediums they like.
If you sell a product or service; or offer educative content to users, there’s no need to worry about seo. The inbound links, page rank and traffic will come naturally.
Links from other sites also mean more traffic to your site. And if it’s from a related site then the traffic is more qualified. And such users are likely to like your content and revisit. And perhaps make purchases on your site.