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Dynamic URls Vs Static Content – Google Indexes Best

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Why Google Search Engine handles dynamic content best. Google recently announced that it can take care of Dynamic Content and webmasters need not worry about rewriting dynamic urls to shorter static urls.

This is a significant improvement in Google Search advancements. ecommerce, job, shopping sites amongst others serve users varied content depending upon the search parameters (location, price, brand, category etc).

Dynamic content is content created on the fly, such as when a user searches on a ticketing site, for a low cost ticket to LA, it searches the database of information and throws up best results. These results are not actually available as static html page content anywhere on site.

Earlier site owners and webmasters had a tough time getting these indexed. They would resort to creation of thousands of static pages or rewriting their urls using modrewrite softwares. Now, Google’s ability to crawl and handle dynamic content is a boon to webmasters and users.

Should I then redo all static urls
No. Don’t be confused by this announcement. Google SEO team only means to say that Google algorithms can handle changing content much better than before. The existing static urls created on sites with dynamic content should just let it be there. Google will still crawl, index and show them in relevant search results. That’s not a disadvantage at all.

Yahoo though still recommends a different method for authenticated site users.
Yahoo Dynamic Content Rules Though I don’t recommend that.

In case you’re a large site, I recommend reading Arnold’s Indexing dynamic content

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Written by Raj

January 13th, 2009 at 10:00 pm



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